About Us

Reaction Internet is the solo 2001 offshoot of INETT Internet Solutions started by Paul Tomori in 1994 with two partners. The original company opened as the very first website services firm in Niagara right at the dawn of the public internet.

Our unique philosophy demonstrates a commitment:

1. To being first to embrace new technologies and bring these to our valued client base
2. To develop automation tools that bring efficiencies and simplicity to knowledge workers everywhere
3. To have a bias to ACTION in everything we do
4. To pursue the tough problems that others either fail at or give up on
5. To utilize cloud-based systems, artificial intelligence, and other sophisticated tools to advance our clients' interests in their respective fields
6. To serve our clients with best of class tools and unparalleled attention

A Philosophy of Clinical Professionalism

In a world where internet technology is constantly evolving, the role of a web provider is no longer just about designing websites or managing servers. Instead, we envision and implement a more elevated, consultative role—one that mirrors the expertise and trust of a clinician or a wealth advisor. As your web provider, we aren't simply technicians; we're your digital partners, committed to diagnosing, strategizing, and guiding your business through its digital transformation.

1. Diagnostic and Assessment Tools

Just as clinicians use tests to assess your health, we use diagnostic tools to evaluate your digital presence. Through SEO audits, performance tests, security scans, and user experience (UX) analysis, we conduct a thorough Digital Health Checkup to uncover hidden opportunities and weaknesses.

Much like a wealth advisor explores your financial goals, we take the time to understand your business objectives through Client Discovery Sessions—ensuring that our strategy aligns with your needs and vision.

2. Strategic Roadmapping

Once we understand your goals, we craft a Custom Digital Strategy tailored just for you. Whether it's optimizing your content, enhancing UX/UI, or refining your technology stack, our approach is comprehensive and personalized.

We don't believe in quick fixes or rushing through solutions. Prioritization of Actions is key—addressing urgent issues first, like security vulnerabilities, while creating a phased roadmap to optimize for growth over time.

3. Continuous Monitoring and Adjustment

Business goals evolve, and so must your digital strategy. We provide Real-Time Analytics Monitoring through dashboards that track KPIs such as traffic, conversion rates, and site performance. Regular reviews ensure that our strategy adapts to meet your changing needs.

Much like a physician tailors their remedies, we believe in Ongoing Improvements to keep up with the best in class methods that help our clients to thrive. We refine strategies based on performance data, emerging trends, and your feedback, ensuring continuous growth and improvement.

4. Consultative Approach and Client Education

As your digital partner, we're here to empower you. We offer Client Education to help you make informed decisions about the digital tools and strategies we implement. We don't just provide services; we want you to understand the 'why' behind every move.

Our approach is rooted in Consultative Problem-Solving. Whether it's navigating new challenges or exploring innovations like AI-driven marketing, we offer expert advice and tailored solutions to meet your company's unique demands.

5. Cross-Functional Expertise

We combine Technical Knowledge (diagnostics and solutions) with Business Acumen to ensure our strategies support your business growth. From server management to SEO, site speed to security, we offer the full spectrum of expertise to keep your digital ecosystem healthy and thriving.

6. Proactive Guidance

We don't just react to problems; we anticipate them. With Anticipatory Analysis, we stay ahead of trends, helping you prepare for emerging technologies and shifts in user behavior before they affect your business. We also ensure Regulatory Compliance, so you stay in line with important digital regulations like GDPR and ADA.

7. Holistic Approach to Digital Affairs

We take a Holistic Approach to your digital health. It's not just about websites—we support every facet of your online presence, from digital marketing to e-commerce, security to CRM systems. We are your digital general practitioners, ensuring every element of your digital ecosystem is working together to support your success.

8. Client Reporting and Accountability

Just like a wealth advisor provides portfolio updates, we deliver Performance Reports that give you full transparency into your digital progress. With Regular Check-Ins, we keep you informed on your strategy's effectiveness and adjust as necessary.

9. Client-Centric Care

We believe in Custom-Tailored Solutions because no two businesses are alike. Your digital strategy will be built specifically to meet your unique goals, industry challenges, and opportunities.

Our focus is on building a Long-Term Partnership with you. Like a trusted advisor, we are committed to your long-term success—not just quick fixes.

10. Empathy and Ethics

At the core of everything we do is Ethical Guidance. We put your interests first, offering solutions that are genuinely beneficial for your digital growth, not just a way to sell you services.

We approach our work with Empathy. We understand the frustration and confusion that can come with digital transformation, and we are here to guide you through it with patience, care, and understanding.

As your digital consultant, we are more than just service providers—we are your strategic partners, helping you navigate the complex digital landscape with clarity and confidence. Like a clinician diagnosing and treating a patient or a wealth advisor guiding financial decisions, we are here to ensure your digital affairs are in order, now and into the future.