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Service Must Be Fast Good and Priced Right

Service Must be Excellent AND Good AND Priced Right

Don't Make Your Customers Choose Any One or Two

Service Must Be: Excellent AND Good...
...And Priced Right
March 29, 2025 - by Paul Tomori

Shortly after my University graduation, I worked for the local regional schoolboard as a floater, which means I went wherever there was a need (and there were LOTS of needs!). My favourite assignment was working for the Director's office. There, I performed admin support duties for the top folks at the board headquarters. I caught wind of high-level conversations - I worked in the media room - I opened mail and delivered updates. It was all very high level stuff and I was like a fly on the wall. It was fascinating, particularly knowing that my dad Charles Tomori had aspired to work there one day too (he had been a principal in that same board).

Another of my favourite assignments involved working in the print shop. There, we saw mandated policy bulletins arrive (from the aforementioned Director's Office), get plated, then rolled through the mechanisms of unwieldy machines that noisly shook and clanged away. I got to review outputs for alignment and errors before collating and/or boxing things up for distribution throughout dozens of schools and offices (often by me!). Seeing both ends of the spectrum from inputs to BIG ideas through to outputs and distribution, was never a dull day. That they paid me just made it all that much more satisfying. It was at the tail end of my tenure at the school board where I built a new student database to house Ontario Student Records (OSR's) and then moved to teaching community internet classes. My first customers came from those classes and I ventured out as an entrepreneur from that nice little ramp.

In that printshop, they had these funny little signs that reflected the philosophy of the 2 gents who ran the joint. One read: "You want it when?" (with a little cartoon character rolling with laughter). Another read: "You can have it fast, cheap or excellent - pick any two". That one made me laugh because the guys in the shop always seemed to deliver on all three of these expectations. I took inspiration from them and to this day, I hold the view that none of the three should displace either of the other two.

With Reaction Internet, you CAN have it Fast, you can have it Excellent and you can have it at Reasonable cost.

In every role I had there and at other positions, then finally in my entrepreneurial pursuits, one thing has remained steadfast: Every Day Is Filled With Problems, yet every day, those problems are opportunities to do something useful and make a mark.

When I was a kid, Crystal Beach had a theme park that was filled with rollercoasters and bumper cars and ferris wheels and hawkers. The image that stands out the most for me is that of the Wack-A-Mole game. I might be dating myself here or you might actually know the game (or perhaps a digital version of the game!). For certain, holding a big mallet and smashing each "mole" as he popped up from the game console was a challenge of reflex and hand-eye coordination. Most importantly, it required non-stop attention and an eagerness to keep the moles from popping up and staying up. One would win the game by playing the longest. Yet, the faster you wacked a mole back down, the faster they seemed to come up. You knew you were destined to be bested at some point, but the fun was in the challenge of trying to keep up.

Business is like that. And, I love it.

Tips For Getting Things Done
(Wack-A-Mole style)

...Without Compromising Quality For Speed and Cost

  1. Anticipate the unexpected. Just like the moles pop up at random, issues can appear anywhere — build systems to expect and handle surprises.
  2. Train for reflex, not panic. Develop a team culture where rapid response is second nature, but always intentional — not reactive chaos.
  3. Standardize the mallet. Equip your team with consistent tools, protocols, and checklists so every “whack” (solution) meets quality standards.
  4. Don’t smack blindly. Assess before you act — a good technician diagnoses first, even when under pressure.
  5. Prioritize with precision. Not every mole is equal — handle critical problems first, and delegate or queue the rest based on impact.
  6. Keep the board visible. Transparency helps — everyone should know what problems are popping up, who's handling what, and where pressure is building.
  7. Fix root causes, not symptoms. If the same mole keeps showing up, maybe it’s time to rewire the machine — don't settle for band-aids.
  8. Stay calm in the chaos. Speed doesn’t have to mean sloppy. The best techs are fast and composed under pressure.
  9. Celebrate smooth gameplay. Acknowledge when your team resolves issues swiftly and skillfully — reinforce that excellence isn't optional.
  10. Level up constantly. Every problem is a chance to improve your reflexes, your tools, and your systems — always aim to play smarter next round.
Bonus Tip
  1. Fix Your Mistakes FAST. Look, you're going to make errors. Don't wallow in that. Just take the same wack-a-mole approach in your corrective actions.

Do you need a company who LOVES to solve problems fast and reliably and at reasonable cost? Give us a call.

- Paul


Do you like our philosophical approach to business? Drop us a line. We look forward to working with like-minded people and companies.

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