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Craftsmanship in Business

Craftsmanship In Business

Function Like an Artisan Building
Robustness in the A.I. Age

Craftsmanship In Business
January 19, 2025 - by Paul Tomori

In my last blog entry, I described how business can improve its strength with the concept of "AntiFragility". In this piece I explore how bringing a craftsmanship approach to what you do can give you a robust advantage against the changing tide.

Introducing a Local Artisan Experience

They are open ONLY Thursday to Sunday. Daily, their hours run 8 a.m. to 4 p.m., strictly.

They make small batches of breads, pastries, croissants and cakes.

They run out of their most popular items every day, often before noon. One day recently, I arrived early enough to not miss out on my favourite item only to learn that the chef was unhappy with how his croissants had turned out that day and... He trashed the whole batch! At first, I grimaced, but then smiled. Artisans think differently about things. They maximize the art knowing that a good paycheck will follow. Not vice versa. They have customers in order to be in business - they don't go into business in order to have customers.

Welcome to RPM Bakehouse in Jordan Ontario Canada... and yes, I am a fan. They have the best croissants on this side of the Seine River of Paris, light and airy on the inside, with rich buttery taste and endless flake on the outside. They are divine.

A Few Words About RPM Bakehouse in Jordan

Kick off a day of tasting with a solid carb foundation. Stop by RPM Bakehouse, the laid-back, all-day counterpart to the Michelin-starred Restaurant Pearl Morissette. This café and commissary sources exclusively Canadian ingredients, featuring top Ontario growers - including Pearl Morissette’s own regenerative farm and winery.

At RPM Bakehouse, grains are an obsession. The flours used are selected for being both distinctive in flavour and noble in pedigree. To source these flours responsibly, RPM developed relationships with local farmers and millers who are proponents of diverse and resilient heritage grains that are sown and grown in Ontario. These flavourful wheats are featured in slow-fermented sourdough bread, crisp buttery pastries, and savoury delights.

Enjoy bakery essentials, including signature sourdough loaves and seasonal pastries

RPM truly represents this corner of Niagara, using traditional techniques, inspired by regional ingredients that are seasonally grown and sourced from their own farm, and wines that are from their own estate and other exciting producers. With the kitchen's seasonal and ever-changing menu of regional ingredients, the RPM menu brings casual fare for breakfast & lunch ~ enjoy fresh plates from the garden, small bites & nice wine indoors or (seasonally) on their garden patio.

The bakery lineup, crafted from locally grown and milled heritage grains, changes regularly. You might find asparagus Danishes, buckwheat financiers, or wild garlic biscuits. For something heartier, grab a jambon beurre sandwich to-go or a picnic-ready plate with baguette and pâté.

Visit https://rpmbakehouse.com/ (opens in a new window)

In conversation with their pastry chef, a young gent with a thick french accent, I learned that he uses a recipe similar to that of Cordon Bleu, but with more butter. I am positive there is more to it than that. His 27 layers of butter-laminated sweet dough are made with precision and passion.

Is your business robust against the onslaught of automation and digitization? Look for the way in which you can bring a sense of art and craft to what you do.

How Craftsmanship Works
  1. Prioritize quality over quantity in every product or service.
  2. Build strong relationships with customers for long-term loyalty.
  3. Focus on mastering your craft through continuous learning.
  4. Use high-quality materials for better durability and performance.
  5. Document and preserve traditional methods and techniques.
  6. Create timeless designs rather than chasing trends.
  7. Value attention to detail in every step of production.
  8. Cultivate a team with shared dedication to excellence.
  9. Embrace sustainability to enhance trust and longevity.
  10. Adapt thoughtfully without compromising core craftsmanship principles.

Do you like our philosophical approach to business? Drop us a line. We look forward to working with like-minded people and companies.

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